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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of modelling in management"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundengewinnung"
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Customer acquisition
4
Kundengewinnung
4
Beziehungsmarketing
2
Relationship marketing
2
1997-2001
1
Allocation
1
Allokation
1
Bayes-Statistik
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Bayesian inference
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Competitive advantage
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Decision
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Decision calculus
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acquisition cost
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market dynamics
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Albadvi, Amir
1
Bell, David R.
1
Choi, Jeonghye
1
Hanssens, Dominique M.
1
Hui, Sam K.
1
Kim, Namwoon
1
Koosha, Hamidreza
1
Min, Sungwook
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Srivastava, Rajendra Krishan
1
Villanueva, Julian
1
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Journal of marketing research : JMR
Journal of modelling in management
Journal of marketing
6
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
Advances in mergers and acquisitions
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
British journal of management : BJM
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of advertising
1
Journal of air transport management
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of financial services marketing : JFSM
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of personal selling & sales management : JPSSM
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Journal of service management
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ECONIS (ZBW)
4
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1
Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Saved in:
2
Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of modelling in management
10
(
2015
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
Saved in:
3
Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer
Choi, Jeonghye
;
Hui, Sam K.
;
Bell, David R.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003947443
Saved in:
4
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
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