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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of service research : JSR"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer equity"
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Relationship marketing
Customer value
31
Kundenwert
31
Beziehungsmarketing
23
Consumer behaviour
10
Konsumentenverhalten
10
Dienstleistungsqualität
7
Service quality
7
customer lifetime value
6
Betriebliche Wertschöpfung
5
Customer satisfaction
5
Kundenzufriedenheit
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Value creation
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Kundenintegration
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value creation
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customer retention
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customer value
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resource integration
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service
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Kumar, V.
4
Verhoef, Peter C.
3
Sunder, Sarang
2
Sweeney, Jillian C.
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Alexander, Matthew
1
Allenby, Greg M.
1
Bijmolt, Tammo H. A.
1
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1
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1
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1
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1
Cambra-Fierro, Jesús
1
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1
Ciuchita, Robert
1
Danaher, Tracey S.
1
Datta, Hannes
1
Donkers, Bas
1
Doorn, Jenny van
1
Eisenbeiß, Maik
1
Fader, Peter
1
Faßnacht, Martin
1
Foubert, Bram
1
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1
Gustafsson, Anders
1
Hardie, Bruce G. S.
1
Heerde, Harald J. van
1
Jaakkola, Elina
1
Jen, Lichung
1
Jing, Xiaoqing
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1
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1
Leone, Robert P.
1
Lewis, Michael
1
Li, Shibo
1
Mahr, Dominik
1
Malshe, Avinash
1
McCarthy, Daniel M.
1
McColl-Kennedy, Janet R.
1
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Journal of marketing research : JMR
Journal of service research : JSR
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of marketing
15
The journal of services marketing
15
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
23
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1
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
2
Customer-firm interactions and the path to profitability : a chain-of-effects model
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10011855798
Saved in:
3
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
4
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
5
Professional service providers' resource integration styles (PRO-RIS) : facilitating customer experiences
Ng, Sylvia C.
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 380-395
Persistent link: https://www.econbiz.de/10011606695
Saved in:
6
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
7
Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.
;
Danaher, Tracey S.
; …
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
Saved in:
8
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
9
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
10
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
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