Measuring and managing a salesperson's future value to the firm
V. Kumar, Sarang Sunder, and Robert P. Leone
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, V. ; Sunder, Sarang ; Leone, Robert P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 5, p. 591-608
|
| Subject: | salesperson performance evaluation | incentive management | training management | salesperson future value | customer lifetime value | Verkaufspersonal | Salespeople | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489702