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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Legends in marketing"
~person:"Albers, Sönke"
~person:"Grewal, Rajdeep"
~person:"Kotler, Philip"
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Marketing
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Albers, Sönke
Grewal, Rajdeep
Kotler, Philip
Sheth, Jagdish N.
65
Kumar, V.
22
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11
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Wind, Yoram
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Journal of marketing research : JMR
Legends in marketing
Journal of marketing
11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
Journal of marketing research
6
wi - Wirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business economics : JBE
5
Journal of the Academy of Marketing Science
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Betriebswirtschaftslehre für Technologie und Innovation
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Digitale Fachbibliothek
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Handbook of business-to-business marketing
2
Harvard business review : HBR
2
Internet
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Review of marketing research
2
Springer Business Cases
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
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wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
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ECONIS (ZBW)
22
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1
Mobility of top
marketing
and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
2
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
Saved in:
6
Journal of
Marketing
Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
7
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
8
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
9
Marketing
channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship
Grewal, Rajdeep
;
Kumar, Alok
;
Mallapragada, Girish
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 378-398
Persistent link: https://www.econbiz.de/10009755686
Saved in:
10
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
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