Individual differences in brand schematicity
Sanjay Puligadda, William T. Ross, and Rajdeep Grewal
| Year of publication: |
2012
|
|---|---|
| Authors: | Puligadda, Sanjay ; Ross, William T. ; Grewal, Rajdeep |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 115-130
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507237