//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketing management"
~subject:"Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
Marketingmanagement
41
Consumer behaviour
11
Konsumentenverhalten
11
USA
5
United States
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Meta-Analyse
4
Meta-analysis
4
Advertising
3
Advertising effects
3
Brand management
3
Direct marketing
3
Direktmarketing
3
Führungskräfte
3
Managers
3
Markenführung
3
Sales promotion
3
Verkaufsförderung
3
Werbewirkung
3
Werbung
3
1986
2
B-to-B-Marketing
2
Bewertung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Evaluation
2
Firm value
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
New product development
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Book / Working Paper
96
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Case study
1
Fallstudie
1
Language
All
English
41
Author
All
Heerde, Harald J. van
3
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Kumar, V.
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
1
Avery, Jill
1
Botner, Keith A.
1
Boyd, D. Eric
1
Brandi, Wesley
1
Brasel, S. Adam
1
Bronnenberg, Bart J.
1
Carman, James M.
1
Challagalla, Goutam
1
Chandrashekaran, Murali
1
Chandy, Rajesh K.
1
Chatterjee, Rabikar
1
Chintagunta, Pradeep K.
1
Citrin, Alka V.
1
Cunha, Marcus
1
Dahl, Darren W.
1
Day, Ralph L.
1
Dekimpe, Marnik G.
1
Dong, Xiaojing
1
Edeling, Alexander
1
Edelman, Benjamin
1
Fischer, Marc
1
Franses, Philip Hans
1
Geyskens, Inge
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Goldsmith, Kelly
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Lehrbuch
Springer eBook Collection / Business and Economics
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
246
Journal of strategic marketing
189
European journal of marketing : EJM
128
Journal of marketing management : MM
116
Journal of the Academy of Marketing Science
111
Journal of marketing communications
102
The journal of business & industrial marketing
102
Journal of marketing
98
Journal of retailing and consumer services
78
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Management science : journal of the Institute for Operations Research and the Management Sciences
59
The journal of brand management : an international journal
59
The marketing review
48
Business horizons
47
Asia Pacific journal of marketing and logistics
45
Journal of advertising research
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of global marketing
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
International marketing review
39
Journal of business economics : JBE
39
The journal of product & brand management
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
International journal of technology marketing : IJTMkt
35
Psychology & marketing
35
Harvard business review : HBR
34
Journal of business ethics : JOBE
33
Journal of business-to-business marketing
30
Journal of retailing
30
European research studies
29
International review on public and non-profit marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
3
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
4
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
5
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
6
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
7
What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Botner, Keith A.
;
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10010526409
Saved in:
8
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
9
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
10
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->