//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Herrmann, Andreas"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Deutschland"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Marketing management
Marketingmanagement
4
Product management
2
Produktmanagement
2
Theorie
2
Theory
2
1993-2010
1
Advertising effects
1
Business cycle
1
Firm performance
1
Großbritannien
1
Handelsmarke
1
International competition
1
Internationaler Wettbewerb
1
Konjunktur
1
Preisniveau
1
Price level
1
Store brand
1
United Kingdom
1
Unternehmenserfolg
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Lehrbuch
2
Textbook
1
Language
All
German
2
English
2
Author
All
Herrmann, Andreas
Steenkamp, Jan-Benedict E. M.
Homburg, Christian
12
Kuß, Alfred
11
Tomczak, Torsten
8
Reinecke, Sven
6
Krohmer, Harley
5
Heerde, Harald J. van
3
Kleinaltenkamp, Michael
3
Tropp, Jörg
3
Unger, Fritz
3
Berndt, Ralph
2
Busch, Rainer
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fantapié Altobelli, Claudia
2
Faßnacht, Martin
2
Fuchs, Wolfgang
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Huber, Frank
2
Jäger, Uwe
2
Kreutzer, Ralf T.
2
Kumar, V.
2
Pöllmann, Lorenz
2
Sander, Matthias
2
Simon, Hermann
2
Sudhir, K.
2
Wirtz, Bernd W.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
1
Avery, Jill
1
Becker, Thomas
1
Bode, Olaf H.
1
Botner, Keith A.
1
Boyd, D. Eric
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Lehrbuch
Journal of business economics : JBE
3
Marketing : ZFP ; journal of research and management
2
Gabler-Lehrbuch
1
Harvard business review : HBR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
MO
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Zeitschrift für Planung : ZP
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
2
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
3
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
4
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->