What makes consumers willing to pay a price premium for national brands over private labels?
Jan-Benedict E. M. Steenkamp, Harald J. van Heerde, and Inge Geyskens
| Year of publication: |
2010
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. ; Heerde, Harald J. van ; Geyskens, Inge |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1011-1024
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Handelsmarke | Store brand | Preisniveau | Price level | Internationaler Wettbewerb | International competition | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796596