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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Proceedings of the Winter Conference of the American Marketing Association"
~person:"Kollat, David T."
~subject:"Wirtschaftliche Verhalten"
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Wirtschaftliche Verhalten
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Kollat, David T.
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Journal of marketing research : JMR
Proceedings of the Winter Conference of the American Marketing Association
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Impulse purchasing as a special case of customer decision making
Willett, Ronald P.
;
Kollat, David T.
- In:
Proceedings of the Winter Conference of the American …
(
1964
),
pp. 212-228
Persistent link: https://www.econbiz.de/10003606018
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