Impulse purchasing as a special case of customer decision making
Year of publication: |
1965
|
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Authors: | Willett, Ronald P. ; Kollat, David T. |
Published in: |
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill., ISSN 0569-6453, ZDB-ID 209635-3. - 1964, p. 212-228
|
Subject: | Wirtschaftliche Verhalten | Verbraucher |
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