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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Marketing management"
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Search: subject:"promotions"
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Marketing management
Sales promotion
47
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Decision under uncertainty
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Journal of marketing research : JMR
Quantitative marketing and economics : QME
Journal of marketing communications
8
Journal of Islamic marketing : JIMA
7
Journal of business research : JBR
7
Journal of promotion management : JPM
6
International journal of economic issues : IJEI
4
Company and customer relations
3
Journal of promotion management : innovations in planning and applied research
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
ERIM report series research in management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
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Strategic corporate communication in the digital age
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The journal of business & industrial marketing
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The journal of consumer marketing
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A Ronald Press Publication
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AMA management report series
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Acta Universitatis Danubius / Oeconomica
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Administrative Sciences : open access journal
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Advances in Logistics, Operations, and Management Science (ALOMS) book series
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Agribusiness : an internat. journal
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Annales Universitatis Mariae Curie-Skłodowska / H
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Athens journal of business & economics : AJBE
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Beiträge der Fachhochschule für Wirtschaft
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Beiträge zum Produkt-Marketing
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Business Guides on the Go
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Business and Economic Research : BER
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Business horizons
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Competitive edge management series
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Discussion papers / CEPR
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Economics & finance notes
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Engineering innovative products : a practical experience
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European journal of marketing : EJM
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European research studies
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ECONIS (ZBW)
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
3
Can uncertainty improve
promotions
?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
4
The discriminatory incentives to bundle in the cable television industry
Crawford, Gregory S.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
1
,
pp. 41-78
Persistent link: https://www.econbiz.de/10003703910
Saved in:
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