The long-term effect of marketing strategy on brand sales
M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
| Year of publication: |
2010
|
|---|---|
| Authors: | Ataman, M. Berk ; Heerde, Harald J. van ; Mela, Carl F. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 866-882
|
| Subject: | Marketingmanagement | Marketing management | Markenimage | Brand image | Verkaufsförderung | Sales promotion | Produktlebenszyklus | Product life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666392