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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Kannan, P. K."
~source:"econis"
~subject:"Conjoint analysis"
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Journal of marketing research : JMR
The international review of retail, distribution and consumer research
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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