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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Marketingmanagement
Unternehmenserfolg
Volatility
Consumer behaviour
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
29
Entscheidung unter Unsicherheit
29
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91
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376
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Amtsdruckschrift
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Aufsatz im Buch
Bibliografie
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Collection of articles written by one author
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
377
Case study
1
Collection of articles of several authors
1
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1
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Dhar, Ravi
11
Kumar, V.
10
Heerde, Harald J. van
8
Dahl, Darren W.
7
Gijsbrechts, Els
6
Krishna, Aradhna
5
LeBoeuf, Robyn A.
5
Pieters, Rik
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grewal, Rajdeep
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Steenkamp, Jan-Benedict E. M.
4
Sudhir, K.
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Ailawadi, Kusum L.
3
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Eliashberg, Jehoshua
3
Etkin, Jordan
3
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Published in...
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Journal of marketing research : JMR
Journal of business research : JBR
2,883
Journal of retailing and consumer services
1,977
International journal of hospitality management
881
Finance research letters
767
International journal of consumer studies
763
Energy economics
737
Applied economics
685
Psychology & marketing
683
Cogent business & management
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Journal of banking & finance
537
Management science : journal of the Institute for Operations Research and the Management Sciences
534
International review of financial analysis
527
Industrial marketing management : the international journal for industrial and high-tech firms
525
International review of economics & finance : IREF
493
Applied economics letters
487
Journal of business ethics : JOBE
479
European journal of marketing : EJM
469
Technological forecasting & social change : an international journal
455
Economics letters
445
Economic modelling
441
Asia Pacific journal of marketing and logistics
430
Journal of marketing management : MM
415
The journal of product & brand management
412
The journal of brand management : an international journal
398
Journal of the Academy of Marketing Science
391
Journal of strategic marketing
388
Journal of marketing
386
Journal of marketing communications
368
Research in international business and finance
363
The journal of futures markets
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
The North American journal of economics and finance : a journal of financial economics studies
358
Journal of risk and financial management : JRFM
357
Tourism management : research, policies, practice
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of econometrics
338
Journal of travel and tourism marketing
330
International journal of contemporary hospitality management
329
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ECONIS (ZBW)
377
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1
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377
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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