Cashback is cash forward : delaying a discount to entice future spending
Year of publication: |
December 2018
|
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Authors: | Vana, Prasad ; Lambrecht, Anja ; Bertini, Marco |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 6, p. 852-868
|
Subject: | cashback shopping | e-commerce | pricing | mental accounting | sales promotion | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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