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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~person:"Berger, Jonah"
~subject:"Conjoint analysis"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
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Conjoint analysis
Consumer behaviour
Konsumentenverhalten
Persönlichkeitspsychologie
Volatility
Viral marketing
5
Virales Marketing
5
Brand image
3
Markenimage
3
Sales promotion
2
Social Web
2
Social web
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Verkaufsförderung
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word of mouth
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Advertising
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Aktie
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Berger, Jonah
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Bettman, James R.
4
Bradlow, Eric T.
4
Cheema, Amar
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Chen, Yuxin
4
Ding, Min
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
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Hamilton, Rebecca W.
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Haws, Kelly L.
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer research : JCR ; an interdisciplinary journal
3
MSI reports : working paper series
2
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing
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ECONIS (ZBW)
5
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1
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
2
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
3
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
Saved in:
4
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
5
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
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