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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Präferenztheorie"
~subject:"Volatility"
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Consumer behaviour
Konsumentenverhalten
Markenführung
Präferenztheorie
Volatility
Marktforschung
175
Market research
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Brand management
55
Beziehungsmarketing
48
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48
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45
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45
Internet marketing
44
Online-Marketing
44
Theory of preferences
44
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43
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Marketingmanagement
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Virales Marketing
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31
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Dhar, Ravi
12
Dahl, Darren W.
7
Gijsbrechts, Els
7
Kumar, V.
7
Heerde, Harald J. van
5
Inman, J. Jeffrey
5
Krishna, Aradhna
5
LeBoeuf, Robyn A.
5
Wedel, Michel
5
Zhao, Min
5
Amir, On
4
Aribarg, Anocha
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hamilton, Rebecca W.
4
Hung, Iris W.
4
Jong, Martijn G. de
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wyer, Robert S.
4
Zauberman, Gal
4
Zhao, Yi
4
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Chen, Xinlei
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
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Journal of marketing research : JMR
Journal of business research : JBR
2,197
Journal of retailing and consumer services
1,967
NBER working paper series
1,115
Working paper / National Bureau of Economic Research, Inc.
990
NBER Working Paper
886
International journal of consumer studies
766
Energy economics
758
International journal of hospitality management
754
Psychology & marketing
682
The journal of brand management : an international journal
644
Finance research letters
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Applied economics
558
Economics letters
548
The journal of product & brand management
494
Management science : journal of the Institute for Operations Research and the Management Sciences
461
Discussion paper / Centre for Economic Policy Research
456
Working paper
432
International review of financial analysis
431
CESifo working papers
421
Journal of banking & finance
417
Economic modelling
412
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
International review of economics & finance : IREF
395
Applied economics letters
394
Journal of econometrics
374
European Journal of Marketing
367
Journal of Consumer Marketing
365
The journal of futures markets
362
Journal of marketing management : MM
359
Journal of economic behavior & organization : JEBO
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Tourism management : research, policies, practice
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of travel and tourism marketing
345
Journal of marketing communications
333
The North American journal of economics and finance : a journal of financial economics studies
332
Journal of international consumer marketing
329
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ECONIS (ZBW)
375
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1
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10
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375
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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