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~isPartOf:"Journal of marketing research : JMR"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Präferenztheorie"
~subject:"United States"
~subject:"Volatility"
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Consumer behaviour
Konsumentenverhalten
Präferenztheorie
United States
Volatility
Marktforschung
175
Market research
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
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62
Brand management
55
Markenführung
55
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48
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48
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
Inman, J. Jeffrey
5
LeBoeuf, Robyn A.
5
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Zhao, Min
5
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4
Berger, Jonah
4
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4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Huber, Joel
4
Hung, Iris W.
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Sevilla, Julio
4
Simonson, Itamar
4
Srinivasan, Shuba
4
Thomas, Manoj
4
Tucker, Catherine
4
Wedel, Michel
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Zauberman, Gal
4
Zhao, Yi
4
Anderson, Eric T.
3
Aribarg, Anocha
3
Ariely, Dan
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3
Bijmolt, Tammo H. A.
3
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3
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Che, Hai
3
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
11,875
NBER working paper series
4,493
Journal of business research : JBR
2,292
Discussion paper / Centre for Economic Policy Research
2,215
NBER Working Paper
2,176
The American economic review
2,163
Discussion paper series / IZA
2,085
Journal of retailing and consumer services
1,968
Applied economics
1,679
Working paper
1,533
The review of economics and statistics
1,460
American journal of agricultural economics
1,422
The review of financial studies
1,415
The journal of finance : the journal of the American Finance Association
1,373
Economics letters
1,361
Journal of banking & finance
1,229
CESifo working papers
1,125
Energy economics
1,114
The journal of futures markets
1,008
Journal of financial economics
1,001
Economic review
933
Finance and economics discussion series
925
International journal of hospitality management
900
Southern economic journal
894
Economic inquiry : journal of the Western Economic Association International
890
Journal of financial and quantitative analysis : JFQA
867
Monthly labor review : MLR
857
National tax journal
850
Applied economics letters
833
European journal of operational research : EJOR
808
International journal of consumer studies
805
Journal of money, credit and banking : JMCB
786
Journal of human resources : JHR
768
Finance research letters
748
Journal of political economy
734
Management science : journal of the Institute for Operations Research and the Management Sciences
733
Psychology & marketing
718
The journal of economic perspectives : EP ; a journal of the American Economic Association
717
Journal of business ethics : JOBE
679
The quarterly journal of economics
677
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ECONIS (ZBW)
398
Showing
1
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10
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398
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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