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~isPartOf:"Journal of marketing research : JMR"
~language:"deu"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Theory
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Consumer behaviour
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Market research
172
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172
Theorie
86
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76
Advertising effects
63
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Präferenztheorie
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6
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5
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5
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4
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4
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Che, Hai
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Journal of marketing research : JMR
Economics letters
5,442
European journal of operational research : EJOR
5,005
Journal of business research : JBR
2,956
Journal of economic theory
2,897
Journal of economic dynamics & control
2,481
Journal of economic behavior & organization : JEBO
2,392
The American economic review
2,361
Computers & operations research : and their applications to problems of world concern ; an international journal
2,337
Applied economics
2,082
International journal of production research
2,058
Economic modelling
2,020
Journal of retailing and consumer services
1,991
European economic review : EER
1,974
Games and economic behavior
1,880
Management science : journal of the Institute for Operations Research and the Management Sciences
1,831
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,829
Journal of econometrics
1,798
Journal of banking & finance
1,793
Journal of public economics
1,757
Energy economics
1,615
International journal of production economics
1,523
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,502
Applied economics letters
1,495
Journal of monetary economics
1,420
The economic journal : the journal of the Royal Economic Society
1,408
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,364
International economic review
1,364
Finance research letters
1,359
Public choice
1,357
Social choice and welfare
1,312
Journal of international economics
1,293
American journal of agricultural economics
1,292
International journal of industrial organization
1,267
International review of economics & finance : IREF
1,262
Journal of macroeconomics
1,160
Journal of mathematical economics
1,145
Journal of international money and finance
1,091
The Canadian journal of economics
1,082
Journal of financial economics
1,071
Journal of political economy
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ECONIS (ZBW)
408
Showing
1
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10
of
408
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date (oldest first)
1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
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