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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~language:"msa"
~person:"Yang, Yang"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Consumer behaviour
2
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2
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1
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1
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decision making
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endowment effect
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feelings
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framing
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Yang, Yang
Kumar, V.
17
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15
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10
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10
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10
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Danaher, Peter J.
5
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Journal of marketing research : JMR
Tourism management : research, policies, practice
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of hospitality marketing & management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
3
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1
Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.
;
Yang, Yang
;
Zheng, Xingshan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
Saved in:
2
Framing influences willingness to pay but not willingness to accept
Yang, Yang
;
Vosgerau, Joachim
;
Loewenstein, George
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10010233176
Saved in:
3
Wealth, warmth, and well-being : whether happiness is relative or absolute depends on whether it is about money, acquisition, or consumption
Hsee, Christopher K.
;
Yang, Yang
;
Li, Naihe
;
Shen, Luxi
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 396-409
Persistent link: https://www.econbiz.de/10003867360
Saved in:
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