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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~person:"Berger, Jonah"
~person:"Pham, Michel T."
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Berger, Jonah
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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What makes online content viral?
Berger, Jonah
;
Milkman, Katherine L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009524201
Saved in:
2
Relaxation increases monetary valuations
Pham, Michel T.
;
Hung, Iris W.
;
Gorn, Gerald J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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