Relaxation increases monetary valuations
Year of publication: |
2011
|
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Authors: | Pham, Michel T. ; Hung, Iris W. ; Gorn, Gerald J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 814-826
|
Subject: | Emotion | Zahlungsbereitschaftsanalyse | Willingness to pay | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Stress | Work stress | Singapur | Singapore |
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