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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~person:"Neslin, Scott A."
~person:"Wang, Wenbo"
~subject:"Vertriebsweg"
~subject:"Werbewirkung"
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Vertriebsweg
Werbewirkung
Distribution channel
3
Advertising
2
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Search engine
2
Suchmaschine
2
Werbung
2
Beziehungsmarketing
1
Demand
1
East Asia
1
Estimation
1
Experiment
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Fernsehwerbung
1
Information behaviour
1
Information costs
1
Informationskosten
1
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Marketing theory
1
Marketingtheorie
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Nachfrage
1
Ostasien
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Relationship marketing
1
Schätzung
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Search theory
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Suchtheorie
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Television advertising
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advertising
1
advertising elasticity
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banner advertising
1
consumer search
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cross-effects
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demand estimation
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marketing-mix models
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multichannel
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natural experiment
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Neslin, Scott A.
Wang, Wenbo
Achrol, Ravi S.
1
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Anderson, Erin
1
Ansari, Asim
1
Antia, Kersi D.
1
Bazerman, Max H.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Chakravarti, Dipankar
1
Chen, Yuxin
1
Cui, Tony Haitao
1
Desai, Preyas S.
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Dinner, Isaac M.
1
Dong, Maggie Chuoyan
1
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1
Edelman, Benjamin
1
Eliashberg, Jehoshua
1
Fader, Peter
1
Fong, Nathan M.
1
Foutz, Natasha Zhang
1
Frazier, Gary L.
1
Gaski, John F.
1
Geuens, Maggie
1
Goldfarb, Avi
1
Grewal, Rajdeep
1
Griffith, David A.
1
Gu, Flora Fang
1
Heerde, Harald J. van
1
Huyghe, Elke
1
Jerath, Kinshuk
1
Kadiyali, Vrinda
1
Kannan, P. K.
1
Kashyap, Vishal
1
Kim, Stephen K.
1
Koenigsberg, Oded
1
Kolsarici, Ceren
1
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1
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Journal of marketing research : JMR
Journal of retailing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MSI reports : working paper series
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
3
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1
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
3
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
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