TV channel search and commercial breaks
Year of publication: |
October 2017
|
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Authors: | Yao, Song ; Wang, Wenbo ; Chen, Yuxin |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 5, p. 671-686
|
Subject: | advertising | television | consumer search | natural experiment | demand estimation | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Suchtheorie | Search theory | Ostasien | East Asia | Nachfrage | Demand | Werbewirkung | Advertising effects | Werbung | Advertising | Suchmaschine | Search engine | Vertriebsweg | Distribution channel | Schätzung | Estimation | Experiment | Informationskosten | Information costs | Online-Marketing | Internet marketing |
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