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~isPartOf:"Journal of marketing research : JMR"
~person:"Albers, Sönke"
~person:"Deng, Yiting"
~person:"Kotler, Philip"
~subject:"Advertising"
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Journal of marketing research : JMR
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of customer behaviour
1
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ECONIS (ZBW)
2
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TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
2
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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