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~isPartOf:"Journal of marketing research : JMR"
~person:"Albers, Sönke"
~person:"Kotler, Philip"
~subject:"Einkommenselastizität der Nachfrage"
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Einkommenselastizität der Nachfrage
Direct marketing
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Direktmarketing
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Meta-Analyse
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Sales promotion
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Verkaufsförderung
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2001-2005
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Consumer behaviour
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Income elasticity of demand
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Marketing management
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Marketingmanagement
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Pharmaceutical industry
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Salespeople
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USA
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Verkaufspersonal
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Albers, Sönke
Kotler, Philip
Mantrala, Murali K.
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Journal of marketing research : JMR
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Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
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