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~isPartOf:"Journal of marketing research : JMR"
~person:"Anderson, Eric T."
~person:"Wang, Wenbo"
~person:"Zhuang, Guijun"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Distribution channel
2
Vertriebsweg
2
Advertising
1
Advertising effects
1
Demand
1
East Asia
1
Einzelhandelspreis
1
Estimation
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Experiment
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Fernsehwerbung
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Information costs
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Informationskosten
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Internet marketing
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Nachfrage
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Online retailing
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Online-Handel
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Online-Marketing
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Ostasien
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Retail price
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Sales tax
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Schätzung
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Search engine
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Search theory
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Suchmaschine
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Suchtheorie
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Television advertising
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Umsatzsteuer
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Werbewirkung
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demand estimation
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natural experiment
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Anderson, Eric T.
Wang, Wenbo
Zhuang, Guijun
Amaldoss, Wilfred
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Bucklin, Randolph E.
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Chen, Yuxin
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Dinner, Isaac M.
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Fong, Nathan M.
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Geuens, Maggie
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Goldfarb, Avi
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Heerde, Harald J. van
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Huyghe, Elke
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Li, Hongshuang
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Journal of marketing research : JMR
Journal of business-to-business marketing
1
MSI reports : working paper series
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ECONIS (ZBW)
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TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
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