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~isPartOf:"Journal of marketing research : JMR"
~person:"Anderson, Eric T."
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Anderson, Eric T.
Kumar, V.
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Wedel, Michel
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MSI reports : working paper series
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Management Science
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Marketing Science
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Review of marketing research
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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2
Wal-Mart's impact on supplier profits
Huang, Qingyi
;
Nijs, Vincent R.
;
Hansen, Karsten T.
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 131-143
Persistent link: https://www.econbiz.de/10009524213
Saved in:
3
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
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