Wal-Mart's impact on supplier profits
Year of publication: |
2012
|
---|---|
Authors: | Huang, Qingyi ; Nijs, Vincent R. ; Hansen, Karsten T. ; Anderson, Eric T. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 131-143
|
Subject: | Wal-Mart Stores | Markteintritt | Market entry | Handelskette | Retail chain | Lieferantenmanagement | Supplier relationship management | Gewinn | Profit | USA | United States | 2000-2005 |
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