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~isPartOf:"Journal of marketing research : JMR"
~person:"Blattberg, Robert C."
~person:"Morrison, Donald G."
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Verbraucher
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Marktforschung
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Blattberg, Robert C.
Morrison, Donald G.
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Journal of marketing research : JMR
Behavioral and management science in marketing
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ECONIS (ZBW)
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Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
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2
Bias in multiple discriminant analysis
Frank, Ronald E.
;
Massy, William F.
;
Morrison, Donald G.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 250-258
Persistent link: https://www.econbiz.de/10002209555
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3
Market segments and stochastic brand choice models
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10001920547
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