Market segments and stochastic brand choice models
Year of publication: |
1976
|
---|---|
Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 13.1976, 1, p. 34-45
|
Subject: | Verbraucher | Marktforschung | Vereinigte Staaten |
-
The Black consumer : dimensions of behavior and strategy
Joyce, George, (1971)
-
Minorities and marketing : research challenges
Andreasen, Alan R., (1977)
-
(1975)
- More ...
-
A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice
Blattberg, Robert C., (1975)
-
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C., (1975)
-
Blattberg, Robert C., (1973)
- More ...