Market segments and stochastic brand choice models
Year of publication: |
1976
|
---|---|
Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 13.1976, 1, p. 34-45
|
Subject: | Verbraucher | Marktforschung | Vereinigte Staaten |
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