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~isPartOf:"Journal of marketing research : JMR"
~person:"Dev, Chekitan S."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
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