Return on service amenities
Year of publication: |
February 2017
|
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Authors: | Hamilton, Rebecca W. ; Rust, Roland T. ; Wedel, Michel ; Dev, Chekitan S. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 96-110
|
Subject: | service amenities | service marketing | return on investment | financial impact | hotel management | brand standards | Hotellerie | Hotel industry | Markenführung | Brand management | Dienstleistungsmarketing | Services marketing | Return on Investment | Return on investment | Dienstleistungsqualität | Service quality |
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