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~isPartOf:"Journal of marketing research : JMR"
~person:"Palmatier, Robert W."
~subject:"Salespeople"
~type_genre:"Aufsatz in Zeitschrift"
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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