Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Robert W. Palmatier, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp
| Year of publication: |
2007
|
|---|---|
| Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Steenkamp, Jan-Benedict E. M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 185-199
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Kundenwert | Customer value | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486870