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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Decision"
~subject:"Sales promotion"
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Beziehungsmarketing
Decision
Sales promotion
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
26
Theory
26
Internet marketing
23
Online-Marketing
23
Cognition
21
Kognition
21
Perception
20
Wahrnehmung
20
Decision under uncertainty
18
Entscheidung unter Unsicherheit
18
Relationship marketing
18
Advertising
17
Entscheidung
17
Werbung
17
Personality psychology
16
Persönlichkeitspsychologie
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Viral marketing
15
Virales Marketing
15
Brand
13
Markenartikel
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USA
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United States
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Article
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48
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English
48
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Kumar, V.
3
LeBoeuf, Robyn A.
3
Berger, Jonah
2
Cheema, Amar
2
Hauser, John R.
2
Sela, Aner
2
Ailawadi, Kusum L.
1
Aksoy, Lerzan
1
Albers, Sönke
1
Amir, On
1
Anderson, Eric T.
1
Argo, Jennifer
1
Ascarza, Eva
1
Bertini, Marco
1
Billeter, Darron M.
1
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1
Bodapati, Anand V.
1
Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Brenner, Lyle A.
1
Brunnlieb, Claudia
1
Chan, Tat
1
Cheng, Andong
1
Cryder, Cynthia
1
Dahl, Darren W.
1
Danielson, Matthew
1
Datta, Hannes
1
DeTienne, Kristen Bell
1
Dhar, Sanjay K.
1
Ding, Min
1
Dong, Songting
1
Drèze, Xavier
1
Dzyabura, Daria
1
Ebbes, Peter
1
Etkin, Jordan
1
Evangelidis, Ioannis
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
519
Journal of business research : JBR
422
International journal of hospitality management
178
The journal of services marketing
119
The journal of product & brand management
110
Psychology & marketing
104
Journal of retailing
94
Journal of the Academy of Marketing Science
89
The journal of brand management : an international journal
86
Asia Pacific journal of marketing and logistics
81
Journal of travel and tourism marketing
78
Cogent business & management
77
International journal of contemporary hospitality management
77
Journal of hospitality marketing & management
77
The international review of retail, distribution and consumer research
73
Journal of marketing
69
The service industries journal
69
Journal of strategic marketing
66
European journal of marketing : EJM
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International journal of retail & distribution management
58
Journal of service management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Marketing intelligence & planning
56
Tourism management : research, policies, practice
56
Services marketing quarterly
51
Journal of service research : JSR
50
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
SpringerLink / Bücher
48
Marketing letters : a journal of research in marketing
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of internet marketing and advertising : IJIMA
45
Journal of promotion management : innovations in planning and applied research
45
Service business
45
International journal of consumer studies
44
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ECONIS (ZBW)
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1
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
2
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
The influence of time-interval descriptions on goal-pursuit decisions
Munichor, Nira
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011845016
Saved in:
5
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
6
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
7
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
8
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
9
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
10
Comparison neglect in upgrade decisions
Sela, Aner
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
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