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~isPartOf:"Journal of marketing research : JMR"
~subject:"Agent-based modeling"
~type_genre:"Aufsatz in Zeitschrift"
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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