Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Year of publication: |
2013
|
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Authors: | Libai, Barak ; Muller, Eitan ; Peres, Renana |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 2, p. 161-176
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Subject: | Virales Marketing | Viral marketing | Kundenwert | Customer value | Produktentwicklung | New product development | Agentenbasierte Modellierung | Agent-based modeling | Soziales Netzwerk | Social network |
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