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~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing research : JMR
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Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Saved in:
2
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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