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~isPartOf:"Journal of marketing research : JMR"
~subject:"Feldforschung"
~subject:"customer value"
~type_genre:"Aufsatz in Zeitschrift"
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customer value
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Braun, Michael
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Journal of marketing research : JMR
Cogent business & management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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Acta Universitatis Danubius / Oeconomica
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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International journal of business performance management : IJBPM
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International journal of electronic business
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International journal of electronic commerce : IJEC
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International journal of electronic customer relationship management : IJECRM
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1
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
3
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
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