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~isPartOf:"Journal of marketing research : JMR"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Pricing strategy
Consumer behaviour
343
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
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United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
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45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
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Brand image
43
Markenimage
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Emotion
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Marketing management
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Marketingmanagement
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Bayes-Statistik
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Bayesian inference
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36
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35
Viral marketing
32
Virales Marketing
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Social web
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Gijsbrechts, Els
2
Hamilton, Rebecca W.
2
Srivastava, Joydeep
2
Abraham, Ajay T.
1
Ahearne, Michael J.
1
Amaldoss, Wilfred
1
Ascarza, Eva
1
Balasubramanian, Sridhar
1
Banerjee, Somak
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1
Biswas, Abhijit
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1
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1
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1
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1
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1
Duan, Jason A.
1
Dutta, Shantanu
1
Fang, Eric
1
Fishbach, Ayelet
1
Frederick, Shane
1
Gielens, Katrijn
1
Gijsenberg, Maarten J.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Guo, Liang
1
Guo, Xiaomeng
1
Ham, Sung H.
1
Han, Song
1
Heerde, Harald J. van
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Ho, Jason Y. C.
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1
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1
Israeli, Ayelet
1
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1
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Journal of marketing research : JMR
European journal of operational research : EJOR
328
Management science : journal of the Institute for Operations Research and the Management Sciences
247
International journal of production research
117
Journal of business research : JBR
114
Transportation research / E : an international journal
111
Operations research
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
71
Production and operations management : the flagship research journal of the Production and Operations Management Society
58
Operations research letters
48
Information systems research : ISR
47
Journal of the Operational Research Society
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Computers & operations research : and their applications to problems of world concern ; an international journal
34
Tourism management : research, policies, practice
33
Journal of the Operational Research Society : OR
31
Marketing letters : a journal of research in marketing
26
International transactions in operational research : a journal of the International Federation of Operational Research Societies
21
Research in economics : an international review of economics
21
Research in transportation economics
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing : ZFP ; journal of research and management
18
Bulletin of economic research
17
Operational research : an international journal
17
Opsearch : journal of the Operational Research Society of India
17
Electronic commerce research
16
Finance research letters
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of marketing research
16
RAIRO / Operations research
16
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
14
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
13
Journal of service research : JSR
12
Mathematical methods of operations research
12
Mathematics of operations research
12
Journal of economic psychology : research in economic psychology and behavioral economics
11
Operations research perspectives
11
INFOR : information systems and operational research
10
Interfaces : the INFORMS journal on the practice of operations research
10
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ECONIS (ZBW)
30
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30
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Abraham, Ajay T.
;
Hamilton, Rebecca W.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 686-703
Persistent link: https://www.econbiz.de/10011957976
Saved in:
5
To bargain or not to bargain : the role of fixed costs in price negotiations
Jindal, Pranav
;
Newberry, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 832-851
Persistent link: https://www.econbiz.de/10011971230
Saved in:
6
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
7
Seller beware : how bundling affects valuation
Shaddy, Franklin
;
Fishbach, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10011762828
Saved in:
8
Repairing the damage : the effect of price knowledge and gender on auto repair price quotes
Busse, Meghan R.
;
Israeli, Ayelet
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 75-95
Persistent link: https://www.econbiz.de/10011650431
Saved in:
9
Price transparency and retail prices : evidence from fuel price signs in the Italian highway system
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 407-423
Persistent link: https://www.econbiz.de/10011503079
Saved in:
10
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
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