Repairing the damage : the effect of price knowledge and gender on auto repair price quotes
Year of publication: |
February 2017
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Authors: | Busse, Meghan R. ; Israeli, Ayelet ; Zettelmeyer, Florian |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 75-95
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Subject: | pricing | field experiments | price discrimination | price knowledge | gender | Geschlecht | Gender | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Preis | Price |
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