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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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Forward buying by retailers
Desai, Preyas S.
;
Koenigsberg, Oded
;
Purohit, Devavrat
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003947445
Saved in:
2
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Desai, Preyas S
;
Koenigsberg, Oded
;
Purohit, Devavrat
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10008352947
Saved in:
3
The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Bruce, Norris
;
Desai, Preyas S.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
42
(
2005
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10006641608
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