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~isPartOf:"Journal of marketing research : JMR"
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Hedgcock, William
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Journal of marketing research : JMR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William
;
Rao, Akshay R.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
Saved in:
2
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
3
Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003810233
Saved in:
4
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng (Allan)
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10008254309
Saved in:
5
Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
Huettel, Scott A.
;
Payne, John W.
;
Yoon, Carolyn
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10008165069
Saved in:
6
Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
Hedgcock, William
;
Rao, Akshay R.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10008165070
Saved in:
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