Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Year of publication: |
2009
|
---|---|
Authors: | Hedgcock, William ; Rao, Akshay R. ; Chen, Haipeng |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 330-343
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbeträger | Advertising media | Werbewirkung | Advertising effects |
-
Esch, Franz-Rudolf, (2006)
-
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni, (2010)
-
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael, (2009)
- More ...
-
Hedgcock, William, (2009)
-
Huettel, Scott A., (2009)
-
Hedgcock, William, (2009)
- More ...