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Journal of marketing research : JMR
Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
2
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
Saved in:
3
A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.
;
Hu, Ye
;
Ho, Teck-Hua
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10006645685
Saved in:
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