Decomposing the impact of advertising : augmenting sales with online search data
Year of publication: |
2014
|
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Authors: | Hu, Ye ; Du, Rex Yuxing ; Damangir, Sina |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 3, p. 300-319
|
Subject: | Google Trends | advertising response model | market response model | product information search | dynamic linear model | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Online-Marketing | Internet marketing | Produktinformation | Product information |
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