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Srinivasan, V.
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Journal of marketing research : JMR
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1
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
2
Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
Saved in:
3
Alternative Models for Capturing the Compromise Effect
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
Saved in:
4
RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
Saved in:
5
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
6
A simultaneous approach to market segmentation and market structuring
Grover, Rajiv
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
Saved in:
7
A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.
;
Russell, Gary J.
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
Saved in:
8
Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Srinivasan, V.
;
Park, Chan Su
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 286-293
Persistent link: https://www.econbiz.de/10006674470
Saved in:
9
Integrated Product Design for Marketability and Manufacturing
Srinivasan, V.
;
Lovejoy, William S.
;
Beach, David
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 154-163
Persistent link: https://www.econbiz.de/10006675249
Saved in:
10
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Park, Chan Su
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 271-288
Persistent link: https://www.econbiz.de/10006687049
Saved in:
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