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~isPartOf:"Journal of marketing research : JMR"
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Weiss, Doyle L.
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Journal of marketing research : JMR
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The effects of serial correlation and data aggregation on advertising measurement
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
20
(
1983
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10002998893
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2
Determinants of market share
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 290-295
Persistent link: https://www.econbiz.de/10002998691
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3
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
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