The effects of serial correlation and data aggregation on advertising measurement
Year of publication: |
1983
|
---|---|
Authors: | Weiss, Doyle L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 20.1983, 3, p. 268-279
|
Subject: | Werbungsbetrieb | Ökonometrik Schätzung |
-
Optimale Werbebudget- und Werbeprogrammplanung
Benz, Jochen, (1981)
-
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony, (1965)
-
Werbewirkung und Werbeerfolgskontrolle
Meyer, Paul Werner, (1965)
- More ...
-
Forecasting market shares with disaggregate or pooled data: a comparison of attraction models
Chen, Youhua, (1994)
-
Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
Kanetkar, Vinay, (1992)
-
Weinberg, Charles B., (1986)
- More ...